SU (SelviaUtama): What Orientation Used by Business Organization in the Marketplace

Production Orientation:

Focuses on the manufacturing and production processes. Companies that make these processes primary focuses tend to make operational efficiencies and production optimization key objectives in improvement processes. This orientation was prominent during the industrial era and in the capitalism period of the 1950s. Says Law suggests that if a company produces good products, demand will naturally arise.
Focus on production and distribution at the lowest possible cost and what marketing management that there was considered these issues (for example, reducing distribution costs, opening new markets). Orientation Focus on high production efficiency, low cost, mass distribution.
Focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
Example: Ford Company, Ford created one type of car and stated that the consumer could have it in any color as long as it was black.

Product Orientation:

An approach to business that centres its activities on continually improving and refining its products, assuming that customers simply want the best possible quality for their money.
Product orientation is when management is more concerned with product quality.
Emphasis on the betterment of product quality, performance, or innovative features

Selling Orientation:

Sales orientation is when a company believes that they will sell more product or services if very aggressive sales methods are used to gain higher sales.
Focus on hard sell approach – aggressive selling & promotion effort.

Marketing Orientation:

The philosophy that a firm exists to satisfy consumer's wants and needs and also provides shareholder and corporate benefit.
Customer centered – find the right product for the customer, rather than the other way round

Social Responsibility:

This concept takes the idea of providing customer value to the next level. Companies that endorse this idea follow the marketing orientation; plus, they also believe that their product or service protects or enhances society's interests. A current example is the explosive growth of green products that companies market.
Focus on society –find the right product for the customer and society through ethical business Holistic –“everything matters”